Dear Beauty "Guru's": An Open Letter

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There's a new De-Cluttering revolution going around in the beauty community, and it makes me sick.

There has been a rash of de-cluttering videos on youtube, where a "Beauty Guru" basically goes through his or her makeup collection and gives away, throws away, or donates just buckets of makeup (most not even used or barely touched). Then a few videos later has a huge haul or a haul series, because they just "got rid of my whole collection!' 

I have two big problem with this. One is that they are feeding into the whole feeling that you can never have enough, never have the best, that theres always more to buy to make you happy. Which is not true. This deep feeling of "NEED" when it comes to makeup. We don't need makeup, we like it. We do not need to have huge collections, we like it. We do not need to have 50 blushes, we like it. I do not need to have 100 lipsticks, i like it. I've seen several of these clean outs and they are getting rid of perfectly good makeup, and then buying replacements...... #wUt. I don't understand. If you truly want to downsize absolutely good for you, but dang you couldn't make it 6 weeks before you started replacing things you've trashed?

The second thing is that these videos seem like filler videos to "have a revelation" that you have too much makeup, get rid of it, and purchasing more. So it feels like some girls are just doing this for views. Im talking about these people that have a huge subscriber base of hundred of thousand and millions, its for the views, we get it. Gotta get that Adsense money honey. Girl please its so noticeable. 

There are other people that are actually making a conscience decision to downsize and I respect that. So before you start a huge project just be honest with yourself and your followers about your reasons why you want to do it.

XoXo

Dee Dee  

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Dear MAC, An Open Letter

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Dear Mac,

What happened boo? Has there been a restructuring? Has there been shake up? Have you lost touch with you core standard and beliefs? Have you completely gone of the rails, and lost touch with your consumer in favor of a Get Rich Quick Ponzi Scheme??? Ding Ding Ding. At least one of those statements are true! Behold I give you the promo images for the new Limited Edition (is anyone surprised?) Maleficent Collection. 

What, What, What is going on here? At first when I saw these images leaked online, I thought this was a joke. I'm not kidding here y'all. This looks like a branding officer was just chillaxing in Bora Bora one weekend (like you do, like you do) and it suddenly hit him that the rough draft for this collex had to be turned in soon. So whilst sipping piña coladas and getting a "SpeCiaL" message from a cabana boy named Jacques he cobbled this little jewel together on a 1st generation iPad. Again... I'm not kidding. 

It's just same ol same ol. Like can you even handle this right now? Where is the innovation? Where is the must-have packaging? This is just lackluster at best! The problem with MAC is that they have stumbled upon a business plan that brings in money hand over fist. What's the problem with that?? They've become a joke. The ENDLESS limited editions collections create a frenzy and makes you feel like you need it, only to get it and be horribly dissapointed! Another by product of this frenzy is that there are those people who I kid you not, will buy 9 of the same lipstick color because she knows it won't be available again (maybe in a few years) and then that makes it harder for others to find it. 

So what happens is there is such a limited supply that it does feel special. But that's not the case. The fact is Mac could produce more quantity but then the lack of quality would be more of an issue.   Why MAC, why??? Your breaking my heart you know that? I'm taking all my $$ to sephora, ohKay. The (un)limited releases are just endless, repetitive, disappointing and not necessary. I would really like to see MAC overhaul their whole vision when it comes to limited releases. I think 12 well edited, perfectly put together collections would be ideal! They could actually spend quality time on research and development of amazing new products! Why is this not happening? Why do they release 80 collections a year? 

This is turning into a bad breakup adu. 

 

MAC I'm begging you ... Get your shit together. 

XoXo

Dee Dee

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